Eight 500m runs. Eight functional stations. No breaks between them — the run is your rest, the station is your test.
Across Malaysia, people are already running, lifting, training and competing — in gyms, run clubs and functional fitness boxes. MadeXe doesn't invent the movement. We bring it together.
A weekly run of drops — hype, community, challenge, local and competition — that builds the audience and turns attention into sign-ups.
We follow first-timers, comebacks, veterans and underdogs through the pressure, setbacks and breakthroughs on the road to the arena.
A broadcast-ready live arena experience where the stories and the competition finally collide.
MadeXe pairs eight 500m runs with eight functional movement stations. It's not a race and it's not a workout class. It sits in between: an engine test that rewards anyone who's put in the hours, whether that's in a gym, on a track, or in a park.
Built for people who train like it's a competition. Every heat runs on the same fixed hardware and the same station standards, in every city — so a time set in the first heat means exactly the same as a time set in the last.
Elite in the morning, open to everyone in the afternoon — same course, same standard, different stakes.
Three quick picks and you'll know exactly what to register for.
Gym vs gym. Crew vs crew. City vs city. Gym Wars isn't a side event — it's where the community comes alive, and where new faces earn their path to the MAD Games.
Five MadeXe League rounds on the full course, RM1,000 / 500 / 250 for the top three men and women at every round, and points for your gym from every finisher. The top 15 men and 15 women, plus the top 8 doubles teams, race the Elite Invitational at Axiata.
Run clubs, gyms, pickleball crews, futsal teams, cycling groups, martial arts gyms. Do the challenge, film it in 30–60 seconds, then call out who's next — and keep the chain moving across KL and, eventually, Malaysia.
A live arena experience built for Malaysia and made for broadcast. AI powers live show graphics and same-day highlight reels — it enhances the frame around you, never replaces you. The action stays real.
Shot by MAD. Shared by you. Every participant gets access to their own Game Day video — arrival to celebration — ready for Instagram, TikTok, YouTube Shorts and Facebook.
MadeXe's inaugural season partner slots are open now — the brands that sign early get their logo here, on every athlete's highlight reel, and across a 6-month campaign before a single ticket sells.
MAD brings together Malaysia's hybrid fitness community — first-timers to seasoned competitors, gyms to run clubs, individuals to crews. All are welcome. One community. Different stories. One shared kind of MAD.
Registration opens August 6–7, 2027. Join the list now and you'll get access before it opens to the public.
Join the waitlistTitle, co-sponsor, and affiliate tiers are open for the inaugural season — full arena branding, broadcast placement, and integration across the Open Call, Gym Wars, the Human Factor series and every participant's Game Day video.
Request the partner kit